Saturday, April 30, 2011

fashion brands pronunciation! say it right!!

as salam wbt..
usually i came across friends pronouncing fashion brands wrongly..hurmmm..nak betulkan nanti diorang cakap kita eksen plak... pastu nanti fikir kita nak malukan diorang pulak.. susah ey? so meh sini, kita betulkan yang salah..dan sama-sama dapat ilmu..boley? pasni sebut betoi-betoi wokeh??
credit to ami schaheera.


BVLGARI is an Italian fine jewelry house first opened in 1884 in Rome. Today, though, it also has leather goods, watches, perfumes, silks (ties and scarves) and more to its name. The name BVLGARI is written in Latin, so the letter that looks like a “V” is actually a “U”. So it’s pronounced Bulgari—BULL(like the animal)-GAHR(as in ‘garden’)-EE(like the letter “e”). In fact, if you type “bvlgari” into Google, it will lead you to the BVLGARI website, which is actually


This is a VERY important one! Some people might think it’s a no-brainer, but if I hear another person pronounce it “Channel” I will actually lose my mind. The House of Chanel was started in early 20th century France by the one and only Mademoiselle Gabrielle Bonheur “Coco” Chanel. Chanel has fine women’s sportswear and eveningwear and is run today by Karl Lagerfeld (pronounced “Carl Loggerfelld”). Chanel is properly pronounced “Sha-nelle”, “Sha” like in “shove” and “nelle” like in the name “Nell”. Chanel.


It’s true, these French names can be difficult, but this is another important one. Hubert de Givenchy opened the House of Givenchy in 1952, alongside greats like Christian Dior and Balenciaga. He was also the chief designer for Jacqueline Kennedy Onassis and Audrey Hepburn. Though Givenchy himself retired in 1995, the Givenchy Femme line is perpetuated by Italian designer Riccardo Tisci. Givenchy is pronounced with a French “J” sound, a soft “jz” made with the tip of the tongue, almost like saying “shh”. So it’s “jzhiv-on-shee”, since the French “e” makes a long “o” sound, and the “ch” is a “sh” sound. Givenchy.


Known for its little orange logo, Hermès is a French company begun in 1837 by Emile Hermès. It produces fine leather goods, like handbags and wallets, and fine silk goods, like scarves and ties, among other things like perfume, shoes, jewelry and more. Hermès is pronounced “AIR-MEZZ”, not “HER-MEEZ”. So when you see the little orange logo, you know what to say. Hermès.

Tommy Hilfiger

Making his first collection in 1985, Tommy Hilfiger has since grown to include not only menswear and women’s wear, but children’s clothes, bedding, and more. The Hilfiger style is said to be classic Americana, and has many lines of denim and casual wear to back that up. You’d think that since this is an American designer, people might not butcher the pronunciation, but every so often I hear people say “Hillfigure” and it’s just not right. The correct pronunciation of this designer’s last name is “HILL- (like “hills and valleys”)- FIG- (like the fruit) ER (like in the word “nerd”). Hilfiger.

Yves Saint Laurent

Though he first worked for Christian Dior, Yves Saint Laurentintroduced his own line in 1962. He invented several items of clothing, like the smoking jacket, the sheer blouse, and the jumpsuit. Though Saint Laurent retired in 2002, the label continues under the creative direction of Stefano Pilati. Saint Laurent believed that “dressing is a way of life” and is one of the most important, influential designers of the 20th century. His first name is pronounced “Eves” like “Christmas and New Year’s Eves”. “Saint Laurent” is his last name, pronounced “SAHN” like in “song” and “LORE-ONT” like “lore” in the word “folklore” and “ONT” like in the word “want.” Yves Saint Laurent.
Now the guide to pronouncing designer label names:
Anya Hindmarch: Ahn-ya Heind-march
Badgley Mischka: Badge-lee Meesh-ka
Bebe: Bee-bee
Bottega Veneta: Bo-tega Ven-e-ta
Bulgari: Ball-gah-ree
Burberry Prorsum: Bur-bur-ree Pror-some
Carolina Herrera: Caro-leena Hair-era
Christian Louboutin: Loo-boo-tin
Gareth Pugh: Gareth Pew
Giles Deacon: Jy-els Dee-kin
Givenchy: Jhee-von-shee
Hedi Slimane: Eddy Sli-mahn
Hermès: Air-mez
Hervé Léger: Air-vay Lay-jay
Lanvin: Lon-vin
Loewe: Low-ev-ay
Louis Vuitton: Loo-ee Voo-ee-ton
Marchesa: Mar-kay-sa
Moschino: Mo-ski-no
Nicolas Ghesquière: Ni-co-la Guess-ki-air
Olivier Theyskens: Oli-vier Tay-skins
Pierre Cardin: Pee-air Car-dain
Proenza Schouler: Pro-enza Skool-er
Ralph Lauren: Ralph Lauren (as in Lauren the girl’s name, not Sophia Loren)
6267: Six-two-six-seven (not Sixty-two-sixty-seven)
Thakoon: Ta-koon
Thierry Mugler: Tee-air-ree Moog-lay
Yohji Yamamoto: Yo-jee Ya-ma-mo-to
 selamat belajar..:D

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